Liam Mogan graduated from Holland College’s Photography and Digital Imaging (PDI) program in 2005 and has been honing his skills ever since. He’s been winning awards along the way, too; most recently, he won Gold in the National Magazine Awards for a fashion story in Sharp Magazine.
Liam was born in Prince Edward Island, but moved to Brandon, Manitoba when he was 11. He returned to the Island to attend Holland College, where he studied with instructors Alex Murchison and Jean-Sebastien (J.S.) Duchesne, and then moved to Toronto, where he currently lives. I contacted Liam to find out more about the trajectory of his career and to see if the 31-year-old photographer had some advice for people considering a career in this highly competitive field.
How did you become interested in photography?
My dad would take pictures with an old Canon FTB SLR when I was a kid, so that was always in the back of my mind. In Grade 8 I took an industrial design course where we developed and printed black and white. Finally, after high-school I moved to Alberta where I had the chance to take an intro to photography night course at SAIT [Polytechnic]. After that I was hooked. I spent the following year taking pictures of anything and everything…on film…it was expensive.
Why did you decide to take the Photography and Digital Imaging program at Holland College?
A couple of reasons: first, my brother, D’Arcy, graduated from the Culinary Institute and suggested I look into the photography program, (he’s a successful executive chef now). Second, I had a place to live on the Island, and third, I love Prince Edward Island! It’s kind of funny; I wasn’t accepted into the program at first. Fortunately someone backed out and I was able to enroll.
In what ways did the program prepare you to enter the field?
Aside from the technical/compositional/business aspects, the program really help me become a self-starter, which is essential if you want to make it in this industry. I think because Alex comes from an editorial/commercial background, the program truly mimicked a working professional studio environment. Operating my own editorial/commercial studio feels very similar to my time at PDI. Alex and J.S. were great mentors as well; in fact, I still email them now and again for advice when I’m stuck on something. Just having that support alone is quite nice.
What was your first job after you graduated?
I wanted to keep the ball rolling, so right after graduation, my girlfriend and I packed up a car and moved to Toronto. Once we found an apartment and hooked up a phone I called every photographer in the city looking for assisting work. The first guy who hired me was an interiors shooter. We would go to model houses in the middle of the suburbs and spend 12 to 16 hour days taking pictures of kitchens and living rooms. Not exactly glamorous work, but it was good training. After a while, I started to assist bigger-named shooters and eventually I worked on large advertising campaigns. I also had a part time job at a camera store to help with the bills at one point.
In just a few years you’ve managed to make quite a name for yourself. What are the key components that have enabled you to become so successful so quickly?
Hard work and luck. I ended up renting a studio while I was still an assistant. Although it worked out for me, I wouldn’t recommend anyone doing that…with the overhead, there were times I could barely afford to eat. Fortunately, a photographer who I had assisted landed a huge advertising contract and needed a place to shoot. So I bundled [the cost of ] my studio and my assisting services. We shot for that client out of my studio for a couple of years. It was a great gig and I was lucky to get it. That photographer became my friend and mentor – I learned so much from him.
Moving into shooting was a challenge. First of all, it took me years to develop my style (still ongoing). Once I was confident that my work was technically sound and that I could handle being in charge of a production, I started showing my book around. Most magazines and agencies have portfolio drop-off days, so I would do those and then harass the art buyer via emails and phone calls. You can’t be scared of rejection in this job – besides, it’s never personal. The first photo editor that took a chance on me was from Toronto Life, and both my first and second shoot for them were cover shoots. After those came out, things really started to snowball. Now I work for most Toronto-based publications. I was also lucky enough to be the main food contributor for a city weekly, The Grid. That magazine was very widely respected in the Canadian mag industry. In the three years it operated, it won so many national and international awards, (including SND’s Best Designed Newspaper in the World three years in a row). Working for them was basically free advertising for me.
What’s an average day like for you (if there is such a thing!)?
Lately, I’ve been spending a lot of time renovating my studio kitchen in order to make the shoots easier on food stylists. On average, however, a typical day could be anything from making cold calls, doing lunch with creatives, pitching ideas, building sets, researching new techniques, and even taking photographs! For instance just yesterday, I put together a lunch meeting with a photo editor/producer, creative director, and writer to hash out a cook book concept. A lot of my days involve sitting at the computer to be honest, whether it’s doing pre-production or post-production. Aside from marketing, that’s one of the biggest time sinks. Shooting jobs/creatives take up about 30 per cent of my time.
Depending on the job, shoot days vary quite a bit – shoots are rarely the same and always have problems to solve. For example, I’ve had to build plexiglass tanks to photograph things under water – we’ve even planted 20 square feet of grass sod in the studio to fake the perfect lawn. For some food shoots, I’ve had a dozen of Canada’s top chefs show up and fight over my studio kitchen to make their dishes. Those are always interesting and stressful. Last summer I did a cocktail bar guide were we spent the whole day shooting/drinking amazing cocktails in the park, which was a nice gig. Twice I’ve had to photograph $50,000-worth of gold coins in a vault with a security guard breathing down my neck, (I asked the magazine if they’d pay my rate in gold…no dice). Recently, I was flown to Newfoundland to photograph a cabin in the middle of the wilderness. That was a great gig because it’s not something I typically do. It was nice to be out of studio and photographing humans for a change.
What advice would you offer to people considering a career in photography?
To succeed in this industry, you not only have to work extremely hard but you also have to be incredibly self motivated. To start, shoot everyday, especially when it’s not fun or you don’t feel like it – it is a job, after all. Keep looking at established work, photographers, ads, magazines, and art within the field you want work in, whether its wedding, editorial, commercial, food, etc. Develop your own style and voice. Also, don’t get too caught up in the camera gear trap – you don’t need thousands of dollars of equipment to create a beautiful photograph. I’d even argue that having limited gear could be beneficial to creating your own unique style. Finally, don’t be scared of failure or rejection; like I said earlier, it’s not personal.
Terry Hashimoto crouches down in the club house of Belvedere Golf Club and unrolls what looks a lot like a doormat with a USB cord coming out of one side. He hooks the USB cord up to his laptop, and in less than a minute, his team’s latest invention, the BodiTrak is ready to go.
BodiTrak helps golfers improve their stance for all of their different swings by pressure mapping. Last semester, Holland College Golf Management and Professional Golf Management students and their instructors used the mat. The group has seen a marked improvement their games.
“I’ve been teaching golf for 20 years,” says Golf instructor Blair MacPhail. “Without a doubt, this is one of the best things I’ve ever seen.
Instructor Jeff Donovan agrees.
“In only a month, I was hitting further, higher, longer – I would not have made the changes to my stance if I hadn’t seen the traces produced by the mat,” he says.
Terry says that the BodiTrak is an affordable, portable alternative to force plates, which are expensive and cumbersome. The system has been on the market for a couple of years now. The next step is to develop curriculum to train golf pros to use the system.
Jeff Donovan explains how the Holland College Golf Programs have become involved.
“We are working with Terry to refine the process for trainers using this product. Doing so is a great fit with our program. We already train golfers and many of our students are skilled players, so we’ll be able to use our expertise to engage our students in activities aimed at developing the most effective drills to use with the product. We’ll also look at how to apply the data that is gathered by the system to create a personalized training routine.”
Program Manager Tim McRoberts said the project is a great way for students and faculty to remain connected to the cutting-edge nature of training within the golf industry.
“Throughout the college, programs remain involved with industry partners to develop products or methodologies that can be applied in the real world. This project allows industry to make use of our expertise while providing students with valuable learning opportunities,” he explains.
Over the past few months, Terry says there have been several exciting developments for the Boditrak team.
“Jim McLean Golf Schools will be carrying and using the BodiTrak golf pressure mat as an integral part of its golf education programs at Trump National Doral, and Liberty National. We have signed Michael Breed of the Golf Channel’s Golf Fix Fame to a 5-year endorsement agreement, and CORE Golf, home of Sean Foley, Tiger Woods’ coach, has signed on as an educational partner. BodiTrak continues to expand its professional use both here in Canada and at golf courses such as Merion, Congressional, Baltusrol, Glen Abbey and the like. Additionally, manufacturers such as Foot Joy, Bridgestone, and Taylor Made are using and testing the systems.”
Room 21C in the Charlottetown Centre on the Prince of Wales Campus was buzzing with business ideas during the presentation of the 16th Annual Rotary Club of Charlottetown Royalty Business Plan Competition recently.
As part of their curriculum, all of the second year business students are required to develop comprehensive business plans based on original business ideas. The top six plans are chosen to present their proposals to a panel of seasoned business people from the Rotary Club of Charlottetown Royalty.
This year’s judges were John Barrett of Vesey’s, management consultant Joan Fleming, and well-known Charlottetown businessman Myron MacKay.
This year’s presentations could be divided into two categories: culinary (if you consider dog biscuits to be a culinary item) and entertainment (if you consider sex shops to be entertaining – the audience certainly did!).
On the culinary side, Julia McInnis and Ryan Kerr presented their concept for a mobile smoothie van that could be parked in a designated area in downtown Charlottetown or travel to local festivals and fairs. The product, a line of smoothies with names such as Strawberry Kiwi Causeway, Berry Boulevard, and Coffee Cove, would offer consumers a healthy option as they took in the sights and sounds of summer on the Island.
Food was certainly on the move with Taylor MacNeill’s Doggie Mail Incorporated, which would ship high-quality homemade dog treats to clients across the country.
Experience as a baker and an interest in gluten-free products led student Amanda Benedict to develop a concept for a line of gluten-free/preservative-free muffin batter that would be sold frozen in bulk to institutions that need to offer gluten-free options to patients or clients. Many of the ideas the students pitched were theoretical, but in this case, Amanda intends to work with chefs at Canada’s Smartest Kitchen to develop her muffins into a viable product.
The projects that fell into the entertainment category included Club Connected, a concept developed by A.J. MacIntyre and Blake Ferrish. Club Connected is a club-based app that would allow patrons to interact with DJs, view drink and food menus and specials, and post pictures on screens, while generating advertising revenue.
Kaleigh Foster and Derek Cameron presented their concept for UP Rooftop Bar and Grill. UP would literally take dining and dancing in Charlottetown to a whole new level with a sweeping view of the city. Derek and Kaleigh had an additional challenge during their presentation, as Kaleigh is now attending university in B.C., and was Skyped into the presentation. Both students remained calm and composed in spite of that complication, and presented their proposal very competently.
Patti Arsenault and Lydia Affleck presented their concept for a retail store that would offer clients a friendly, non-threatening, discreet shopping experience. Specializing in educational materials as well as a wide range of erotic products and lingerie, Sensual Desires would cater to a broad clientele, filling a high-end niche in the Island market.
All of the students were enthusiastic about their business ideas, and demonstrated that they had put a great deal of time into the research and development of their business plans.
The winners will be announced at a Rotary meeting later in the month.
Students and instructors in Holland College’s Welding Fabrication program in Georgetown donated time and the materials to make decorative coat racks for the 2014 Easter Seals Campaign Auction held at the Prince Edward Island Brewing Company recently. The unique coat racks were a real hit at the auction, raising $500 at the event.
By Kayla Woodside
Journalism student/Communications intern
Music Performance students Evan McCosham and Bruce Rooney fell back into the rhythm of exams and classes after a series of exciting performances during East Coast Music Week in Charlottetown recently.
The two are members of the popular local pop-rock band Coyote. Bass player McCosham and lead guitarist Rooney started off the week with a performance at the kick-off party for the Sound Waves Program in Stratford, and then performed at Hunter’s Ale House on Wednesday.
“ECMAs is like second Christmas. It’s awesome, we look forward to it every year,” Rooney said.
The two students played with their five-piece pop-rock band Thursday at the Guild for their last show, followed by tapings and acoustic performances throughout the rest of the week.
“We were happy to have as many performances as we’ve had despite not having an album out,” McCosham said.
Rooney said they had a lot of good buzz through the week for Coyote.
“It’s good because it’s a little bit different than your regular show. If you buy tickets just to see a regular band they’ll come and play anywhere from 45 minutes to two and a half hours. With the ECMAs, it’s nice because it’s just a about showcasing,” Rooney said.
Rooney said they were lucky to have finished their sets early so they could see the other bands playing.
“Next year will be a little bit more of a champion year for us because we’ll have our new album out and we’ll be submitting it for nominations,” Rooney said.
Details for the release are still being worked out, but the students expect to release it this summer.
Although the ECMAs have come to an end, Coyote still have a packed schedule in front of them. They plan on playing in a number of festivals through the summer, Evolve included, as well as performing in Toronto, Sudbury and Montreal.
“We’re looking at having a pretty full summer. We’re going to be a part of the anniversary celebrations here in Charlottetown, there’s going to be a show in Victoria Park which will be a free show outdoors,” Rooney said.
The band’s biggest performance will be their own album release in Charlottetown.
McCosham said being in Holland College’s Music Performance program has helped his music career.
“You can be a talented musician and write some great music, but without knowledge of how to make that music accessible to a wide audience it could be very difficult to forge a career,” he said.
McCosham said he has many mentors from the program, including lead instructor Alan Dowling, and the course instructors.
“That guidance will aid our progress throughout our careers and the rest of our lives”
Journalism student/Communications intern
As East Coast Music Week leaps into action with busy artists, staff and volunteers a few recognizable faces will be helping to create an explosively successful week at the Delta in Charlottetown.
Holland College students are helping with ECMW as part of their class projects.
First year Marketing and Advertising Management student Bhreagh Gentile is working with the ECMW social media team. She and classmates will be tweeting live at the shows and taking photos.
“We’re tweeting the artists coming up, if our venues are at capacity, just sort of the goings on and taking crowd photos, photos of the performers and just genuinely capturing the whole essence of East Coast Music Week,” Gentile said.
The class will be sending their information out to the public through the ECMW accounts.
“We’re really providing instant coverage of things that are happening around town,” said Michelle MacNeil, who is also in the Marketing and Advertising Management program.
MacNeil is from Cape Breton and said she’s always excited to see what the artists from her area are doing.
Journalism students will also be at the venues capturing video, photos, and organizing interviews to share personal stories with the Island.
Deserie Murphy is working on the broadcast side of journalism and said she’s excited to be a part of the project.
“For today, it’s the first day of ECMW and I’ve just been working on getting footage of the set up and all the stages and seeing how everything is being put up,” she said.
Murphy was scouting out the rooms at the Delta Prince Edward, one of the many venues for ECMW events, to see where she wants to take her piece for the project and what angle she wants to tell her story from.
“We’re just working right now on the groundwork for the rest of ECMW so it should be a great show. A lot of video is being taken, a lot of b-roll and that’s just today – we’re just getting started,” she said.
The journalism students will be posting their work on the Holland College Surveyor as well as directly through the ECMA sites.